{"title":"New Arrivals","description":"\u003cp\u003eShop our limited edition color drops and tiktok viral products. Sign up for email newsletter to stay updated. \u003c\/p\u003e","products":[{"product_id":"clean-start-baby-food-jars","title":"Clean Start Baby Glass Food Jars - 6 Pack","description":"\u003cp\u003e\u003cstrong\u003eA CLEANER START FOR THEIR VERY FIRST BITES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Ello Clean Start Glass Baby Food Containers are built for parents who want peace of mind with every spoonful. Each 4oz jar is made from durable glass with a protective silicone sleeve and leak-proof lid, perfect for purees, soft snacks, and tiny portions at home or on the go. Free from forever chemicals, BPA, PVC, phthalates, and melamine. Safe to freeze, microwave (without lid), and toss in the dishwasher. Clean feeding made simple.\u003c\/p\u003e\n\u003cp\u003eWHAT’S INCLUDED: Set of six 4oz glass jars with silicone sleeves and leak-proof lids for babies and toddlers.\u003cbr\u003eCLEAN MATERIALS: No plastic, no forever chemicals, just glass and food-grade silicone you can trust.\u003cbr\u003ePERFECT SIZE: Just right for purees, soft snacks, and first bites.\u003cbr\u003eLEAK-PROOF: Screw-on lids with silicone seals keep food fresh and mess-free.\u003cbr\u003e\u003c\/p\u003e","brand":"Ello","offers":[{"title":"Sunny Shores","offer_id":46770115117295,"sku":"531-0601-001-4","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0431\/5349\/0072\/files\/RetailerJPG-531-0601-001_ELLOCLEANSTART_G_SUNNYSHORES_1_931baaf0-c39e-484c-a856-bbb1c26ab4bf.jpg?v=1768241190"},{"product_id":"ava-glass-tumbler","title":"Ava Glass Tumbler","description":"\u003cp\u003e\u003cstrong\u003eTHE VIRAL TIKTOK TUMBLER \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Ello Ava glass tumbler with straw is the perfect companion for sipping smoothies, iced coffee, tea, and meeting your hydration needs. Experience a secure and comfortable no-slip grip with the silicone band that also reduces condensation and keeps your hands dry. Whether you're commuting or going on a road trip, the car cup friendly design ensures a hassle-free fit in most cup holders, adding convenience to your daily routine.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eTravel Friendly: Splash-resistant lid and silicone sleeve make it perfect for on-the-go drinks.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"sc-6a3f6e8d-0 ckSHjf h-padding-t-x2 h-padding-r-tight h-text-md\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan\u003eCup Holder Friendly: Fits standard car cup holders for convenient travel.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"sc-6a3f6e8d-0 ckSHjf h-padding-t-x2 h-padding-r-tight h-text-md\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan\u003eSilicone Grip Band: Stylish, secure grip for all your iced concoctions.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"sc-6a3f6e8d-0 ckSHjf h-padding-t-x2 h-padding-r-tight h-text-md\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan\u003eVersatile Tumbler: Ideal for iced coffee, smoothies, and hydration, all while cutting plastic waste.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ello","offers":[{"title":"Cream \/ 18oz","offer_id":46776702140655,"sku":"873-1801-004-8A","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ 18oz","offer_id":46776702173423,"sku":"873-1801-005-8A","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Sugarplum \/ 18oz","offer_id":48681246556399,"sku":"873-1899-003-8A","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Butter Yellow \/ 18oz","offer_id":48681408725231,"sku":"873-1899-004-8A","price":15.99,"currency_code":"USD","in_stock":false},{"title":"Blueberry \/ 18oz","offer_id":48681444835567,"sku":"873-1899-005-8A","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Pink Orchid \/ 18oz","offer_id":48681609822447,"sku":"873-1899-006-8A","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Cream \/ 24oz","offer_id":49304627151087,"sku":"873-2401-001-T","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ 24oz","offer_id":49304818811119,"sku":"873-2401-002-T","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Taupe Plum \/ 24oz","offer_id":49304978325743,"sku":"873-2401-003-T","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0431\/5349\/0072\/files\/Retailer_JPG-873-1801-004_ELLOAVA_G_18OZ_CREAM_1.jpg?v=1755793903"},{"product_id":"the-holiday-meal-prep-bundle","title":"Mixed Meal Prep Bundle","description":"\u003cp\u003e\u003cstrong\u003eFRESH FOR LONGER\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Mixed Meal Prep Bundle consists of two glass food storage sets:\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eDuraglass Refresh™ Meal Prep Containers, Set of 5: Everest\u003cbr\u003eDuraglass™ Meal Prep Containers, Set of 5: Olive Tree \u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003eEach set of five 3.4 cup glass containers comes with airtight locking lids so you can keep your food fresh for much longer. These containers are leak proof, stain-resistant and oven-safe with the lid off. The containers are protected from chips and breaks by a silicone sleeve. This meal prep set allows you to store food for a feast efficiently and easily.\u003c\/p\u003e","brand":"Ello","offers":[{"title":"Default Title","offer_id":47090849415407,"sku":null,"price":81.88,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0431\/5349\/0072\/files\/EL_Cooper-Duraglass_3.jpg?v=1762801226"},{"product_id":"clean-start-toddler-everything-plate-2-pack","title":"Clean Start Toddler Ceramic Everything Plate - 2 Pack","description":"\u003cp\u003e\u003cstrong\u003eEVERY MILESTONE DESERVES A CLEAN START\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMeet the Ello Clean Start Toddler Everything Plate: a safer alternative to plastic plates, thoughtfully designed for real life with little ones. Each plate is made from premium porcelain, a premium ceramic, that won’t stain, leach, or hold onto odors, so their food stays as clean as what you put on the plate. Wrapped in soft, silicone bumpers to help protect surfaces, this set of two is free from BPA, melamine, phthalates, and forever chemicals. The clean, square design gives plenty of room for everything from pasta and finger foods to picky toddler samplers, and the timeless look transitions seamlessly as they grow. Microwave safe, dishwasher safe, and sized to fit most high chair trays, these plates are easy to clean and made to last, so you can use them for years, from high chairs to the big kids' table. Clean Start is a safer way to feed your family.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eWHAT'S INCLUDED: Set includes (2) ceramic toddler plates with soft silicone bumpers. Perfect for serving meals or snacks as your child learns to self-feed.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCLEAN MATERIALS: Made from premium porcelain ceramic and food-grade silicone. Free from BPA, melamine, phthalates, and forever chemicals, so every meal is served with peace of mind.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDISHWASHER \u0026amp; MICROWAVE SAFE: Unlike silicone plates, our non-porous ceramic won’t absorb flavors or odors. Safe for both microwave and dishwasher use for simple, everyday feeding and cleanup.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eTHOUGHTFULLY DESIGNED: Created by a mom, this plate has a square shape and a soft silicone sleeve that helps protect surfaces.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHIGH CHAIR COMPATIBLE: Thoughtfully sized to fit most standard high chair trays and designed to transition effortlessly to the big kids’ table.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ello","offers":[{"title":"Dewdrop\/Grayed Jade","offer_id":47401814720751,"sku":"540-2501-201-3","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Cashmere Pink\/Dune","offer_id":47401814753519,"sku":"540-2501-203-3","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Quiet Tide\/Tech Blue","offer_id":47401814786287,"sku":"540-2501-202-3","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Dewdrop\/Sugarplum","offer_id":47401814819055,"sku":"540-2501-204-3","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0431\/5349\/0072\/files\/540-2501-201_CLEAN_START_C_EVERYTHING_PLATE_2PK_DEWDROP_AND_GRAYED_JADE_1.jpg?v=1768181041"},{"product_id":"clean-start-toddler-breakfast-plate-2-pack","title":"Clean Start Toddler Ceramic Divided Breakfast Plate - 2 Pack","description":"\u003cp\u003e\u003cstrong\u003eEVERY MILESTONE DESERVES A CLEAN START\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStart their day the clean way with the Ello Clean Start Toddler Divided Breakfast Plate: a divided plate designed for little morning people. Each plate is made from porcelain–a premium ceramic–and features three perfectly portioned sections (one big, two small) to keep breakfast bites separate and stress-free. Perfect for serving everything from pancakes to fruit to simple toddler favorites, these plates make breakfast time feel calm, organized, and elevated. They’re microwave and dishwasher safe for everyday ease, and thoughtfully sized to fit most high chair trays. Designed with intention for parents who want less plastic at the table and more peace of mind at mealtime. Wrapped in a soft silicone bumper to help protect your table, these square ceramic plates are free from BPA, melamine, phthalates, and forever chemicals because clean eating should start with clean materials. Clean Start is a safer way to feed your family.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eWHAT'S INCLUDED: Set includes (2) ceramic toddler plates with dividers and soft silicone bumpers. Perfect for serving breakfast, meals, or snacks as your child learns to self-feed.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCLEAN MATERIALS: Made from premium porcelain ceramic and food-grade silicone. Free from BPA, melamine, phthalates, and forever chemicals, so every meal is served with peace of mind.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDISHWASHER \u0026amp; MICROWAVE SAFE: Unlike silicone plates, our non-porous ceramic won’t absorb flavors or odors. Safe for both microwave and dishwasher use for simple, everyday feeding and cleanup.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eTHOUGHTFULLY DESIGNED: Created by a mom, this plate features a smartly divided square layout and a soft silicone sleeve that helps protect surfaces.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHIGH CHAIR COMPATIBLE: Thoughtfully sized to fit most standard high chair trays and designed to transition effortlessly to the big kids’ table.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ello","offers":[{"title":"Cashmere Pink\/Dune","offer_id":47392082526447,"sku":"541-2501-203-3","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Dewdrop\/Grayed Jade","offer_id":47392082460911,"sku":"541-2501-201-3","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Dewdrop\/Sugarplum","offer_id":47392082559215,"sku":"541-2501-204-3","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Quiet Tide\/Tech Blue","offer_id":47392082493679,"sku":"541-2501-202-3","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0431\/5349\/0072\/files\/541-2501-203_CLEAN_START_C_BREAKFAST_PLATE_2PK_CASHMERE_PINK_AND_DUNE_1_3ac28a83-7340-4a0b-a48d-5088160f4de6.jpg?v=1768180399"},{"product_id":"clean-start-toddler-bowl-2-pack","title":"Clean Start Toddler Ceramic Bowl - 2 Pack","description":"\u003cp\u003e\u003cstrong\u003eEVERY MILESTONE DESERVES A CLEAN START\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Ello Clean Start Toddler Bowl 2-Pack is designed to make mealtime easier with clean, safe materials you can actually feel good about. No BPA, no melamine, no forever chemicals. Just porcelain, a premium ceramic, wrapped in a soft silicone bumper that helps protect surfaces. Deep enough for cereal, spaghetti, or whatever they’re loving this week, these bowls are toddler-tested and mom-approved. They’re microwave safe for quick warm-ups, dishwasher safe for easy cleanup, and stackable for stress-free storage. The silicone sleeve can stay on in the dishwasher but is removable for deeper cleaning. From first foods to snack obsessions, this set of two is built to last through every messy, magical stage. Clean Start is here to make feeding your family a little easier and a lot safer.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eWHAT’S INCLUDED: Set includes (2) ceramic toddler bowls with soft silicone sleeves. Perfect for serving meals, snacks, or toddler-sized portions as your child learns to self-feed.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCLEAN MATERIALS: Made from premium porcelain ceramic and food-grade silicone. Free from BPA, melamine, phthalates, and forever chemicals, so every meal is served with peace of mind.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDISHWASHER \u0026amp; MICROWAVE SAFE: Unlike silicone bowls, our non-porous ceramic won’t absorb flavors or odors. Safe for both microwave and dishwasher use for simple, everyday feeding and cleanup.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eTHOUGHTFULLY DESIGNED: Created by a mom, this bowl has a scoop-friendly shape and a soft silicone sleeve that helps protect surfaces.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHIGH CHAIR COMPATIBLE: Thoughtfully sized to fit most standard high chair trays and designed to transition effortlessly to the big kids’ table.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ello","offers":[{"title":"Dewdrop\/Sugarplum","offer_id":47401957687535,"sku":"542-2501-204-3","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Cashmere Pink\/Dune","offer_id":47401957720303,"sku":"542-2501-203-3","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Quiet Tide\/Tech Blue","offer_id":47401957753071,"sku":"542-2501-202-3","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Dewdrop\/Grayed Jade","offer_id":47401957785839,"sku":"542-2501-201-3","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0431\/5349\/0072\/files\/542-2501-204_CLEAN_START_C_TODDLER_BOWL_2PK_DEWDROP_AND_SUGARPLUM_1.jpg?v=1768241190"},{"product_id":"oasis-go-stainless-steel-tumbler","title":"Oasis Go+ Stainless Steel Tumbler","description":"\u003cp\u003e\u003cstrong\u003e100% LEAKPROOF WITH HIDE A STRAW™ TECHNOLOGY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eOur most-loved Oasis tumbler just got an upgrade, now with a top handle that swings with you. Meet the Ello Oasis Go+: the leak-proof tumbler made to move. The retracting silicone straw seals shut to keep your drink secure and your bag dry, while the top handle swings for a fun, easy carry, no matter the routine. From commuting and traveling to coffee runs and everything in between, this is the water bottle you’ll actually want by your side. Oasis Go+ is your go-everywhere, do-everything hydration upgrade. Made for life on the move, it delivers cold sips and zero spills all day long.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003e100% LEAKPROOF: The innovative retracting straw technology ensures you can toss your tumbler in your bag worry-free.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eHIDE A STRAW™ TECHNOLOGY: With a quick turn of the lid dial, the soft silicone straw tucks neatly away, making the lid leak-proof and keeping the drinking surface clean when not in use.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eKEEPS COLD FOR HOURS: Keep drinks cold for up to 24 hours, so your favorite beverages are ice-cold all day long.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eMADE TO MOVE: With a comfortable swinging handle for easy carrying and a cupholder compatible base, this tumbler keeps hydration effortlessly within reach all day long.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ello","offers":[{"title":"Porcelain Rose Navy \/ 32oz","offer_id":47417797738735,"sku":"477-3201-006-8A","price":30.99,"currency_code":"USD","in_stock":false},{"title":"Porcelain Rose Navy \/ 26oz","offer_id":47417797705967,"sku":"477-2601-006-8A","price":28.99,"currency_code":"USD","in_stock":false},{"title":"Mineral \/ 32oz","offer_id":47417797411055,"sku":"477-3201-002-8A","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Mineral \/ 26oz","offer_id":47417797378287,"sku":"477-2601-002-8A","price":26.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 32oz","offer_id":47417797476591,"sku":"477-3201-001-8A","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 26oz","offer_id":47417797443823,"sku":"477-2601-001-8A","price":26.99,"currency_code":"USD","in_stock":true},{"title":"Wild Raspberry \/ 32oz","offer_id":47417797542127,"sku":"477-3201-003-8A","price":28.99,"currency_code":"USD","in_stock":false},{"title":"Wild Raspberry \/ 26oz","offer_id":47417797509359,"sku":"477-2601-003-8A","price":26.99,"currency_code":"USD","in_stock":true},{"title":"Orange Daisies \/ 32oz","offer_id":47417797607663,"sku":"477-3201-004-8A","price":30.99,"currency_code":"USD","in_stock":true},{"title":"Orange Daisies \/ 26oz","offer_id":47417797574895,"sku":"477-2601-004-8A","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Pink Gingham \/ 32oz","offer_id":47417797673199,"sku":"477-3201-005-8A","price":30.99,"currency_code":"USD","in_stock":false},{"title":"Pink Gingham \/ 26oz","offer_id":47417797640431,"sku":"477-2601-005-8A","price":28.99,"currency_code":"USD","in_stock":false},{"title":"Little Luxuries \/ 32oz","offer_id":48214877307119,"sku":"477-3202-001-8A","price":30.99,"currency_code":"USD","in_stock":false},{"title":"Cherries Jubilee \/ 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